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MK 315 Marketing Principles

This guide will show you how to find and cite articles for your MK 315 assignments. You can use the highlighted resources for weekly discussion questions and your semester-long final project.


This tutorial demonstrates how to find business information for MK 315: It includes resources you might use for your weekly discussion questions or for your final project.

Note: the tutorial videos show the general business LibGuide instead of this MK 315 LibGuide. You can use either guide for your assignments.

Databases for MK315 Assignments

Marketing Trade Publications

Two major publications cover a lot of marketing-related news. You can search directly in these publications instead of searching entire business databases. Select a publication below, then type your company's name in the empty search box.