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Intro to Business Communications BA507

How to Find a Company's Annual Report

For this project, choose a publicly held company!

Privately owned companies generally don't put this information on the web.

Begin by Googling the company to find its official web site. For example, if I want to find information on Tootsie Roll Industries, I search the company name. The first hit is So far, so good.

To find the information on a company’s financial position, look for a link, often at the top of the page or the very bottom of the page labeled

  • company (as in Tootsie Roll Industries) 
  • company information 
  • corporate 
  • about 
  • investors

Then look for a link to financial information (

Sometimes web sites get a little cryptic, and you have to click through the links to find the information. Clicking the link labeled "site map" will show you a list of every page on the web site, or at least the major pages.

Be selective when choosing a company. You will need to locate information and analysis on both the company and its industry.

Need an Industry Code for Your Research?